Privacy Policy

Last updated: October 2026

The Natal Naturopath Pty Ltd (ABN 62 656 709 698), trading as Naternal Vitamins ("Naternal Vitamins", "we", "us" or "our"), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, hold, use and disclose your personal information when you visit our website, purchase our products, communicate with us, participate in quizzes or forms, submit reviews, subscribe to our marketing communications or otherwise interact with Naternal Vitamins.

We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where we collect health information, we also handle that information in accordance with applicable health privacy laws, including the Health Records Act 2001 (Vic) and the Health Privacy Principles, where applicable.

Our website is naternalvitamins.com.au.

1. Personal information we collect

The personal information we collect depends on how you interact with us and may include:

your name;
email address;
telephone or mobile number;
billing and delivery address;
account and login information;
order, transaction and purchase history;
subscription information;
payment and billing information;
information you provide when contacting our customer support team;
product reviews, photographs, survey responses and feedback;
information provided through quizzes, questionnaires and forms;
marketing preferences and communication history;
information about how you interact with our emails and SMS messages;
affiliate or referral information;
device and browser information;
IP address and approximate location derived from technical information;
website activity, including pages and products viewed, clicks, scrolling, shopping cart activity and interactions with our website;
cookie, pixel and similar technology data;
advertising and analytics information; and
any other information you choose to provide to us.

Payment information may be collected and processed by Shopify and our payment providers. We do not necessarily receive or store complete payment card details ourselves.

2. Health and sensitive information

Some interactions with Naternal Vitamins may involve information about your health, pregnancy, fertility, postpartum stage, nutritional needs, symptoms, supplement use, lifestyle or other health-related circumstances.

Health information is considered sensitive information and receives additional protection under Australian privacy law.

We will only collect health or other sensitive information where permitted by law, including where you have provided consent and the information is reasonably necessary for our functions or activities.

For example, you may voluntarily provide health-related information when completing a product quiz, questionnaire or form, contacting us with a product question, or seeking information about the suitability or use of our products.

We use this information only for purposes reasonably connected with the reason it was collected, or otherwise where permitted or required by law.

We do not sell your health information.

3. How we collect personal information

We may collect personal information directly from you when you:

browse or interact with our website;
create an account;
place or manage an order;
start, manage or cancel a subscription;
subscribe to email or SMS communications;
complete a quiz, questionnaire, survey or form;
submit a product review, photograph or other content;
participate in a promotion, referral or affiliate program;
contact us by email, SMS, social media or another communication channel;
interact with our customer support team; or
otherwise provide information to us.

We may also collect information automatically when you use our website through cookies, pixels, analytics technologies, session analytics and similar tools.

We may receive information from third-party providers that help us operate our website, fulfil orders, process payments, manage subscriptions, collect reviews, provide marketing, measure website performance or otherwise provide services to our business.

4. Why we collect and use your information

We may collect, hold and use personal information to:

process, fulfil and deliver orders;
process payments and refunds;
manage customer accounts;
manage subscriptions and recurring orders;
communicate with you about orders and subscriptions;
provide customer service and respond to enquiries;
provide information about our products;
administer quizzes, forms, questionnaires and surveys;
personalise your experience;
understand customer preferences;
improve our products, website and customer experience;
collect, verify and display customer reviews;
administer referral and affiliate programs;
send marketing communications where permitted;
personalise and measure marketing and advertising;
understand how visitors navigate and interact with our website;
conduct analytics and website optimisation;
detect, investigate and prevent fraud, misuse and security incidents;
maintain the security and operation of our website;
comply with legal, regulatory, accounting and reporting obligations; and
otherwise operate and improve Naternal Vitamins.

We will not use sensitive health information for unrelated advertising or marketing purposes unless permitted by law and, where required, appropriate consent has been obtained.

5. Email and SMS marketing

Where permitted by law, we may send you marketing communications about Naternal Vitamins products, educational content, promotions, offers and other information we think may be relevant to you.

We may use information such as your purchases, product interests, website activity, marketing interactions and preferences to personalise these communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

You can opt out of SMS marketing using the unsubscribe instructions provided in the relevant message, such as replying STOP where available.

You can also contact us at support@naternalvitamins.com.au.

Opting out of marketing will not prevent us from sending necessary transactional or service communications relating to your orders, subscriptions, account or customer service requests.

6. Cookies and similar technologies

Our website uses cookies, pixels and similar technologies to operate the website, remember your preferences, understand how customers use our website, measure website performance and support advertising and marketing.

These technologies may collect information such as:

IP address;
device and browser information;
pages and products viewed;
links and buttons clicked;
scrolling and navigation activity;
shopping cart and checkout activity;
purchase activity;
referring websites;
advertising interactions;
approximate location derived from technical information; and
interactions with our website.

Some technologies are necessary for our website to function. Others support analytics, personalisation and advertising.

You can manage cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website. Disabling certain technologies may affect website functionality.

7. Website analytics and Microsoft Clarity

We use analytics technologies to better understand how visitors use the Naternal Vitamins website and identify opportunities to improve our website and customer experience.

This includes Microsoft Clarity, which provides website analytics such as heatmaps and session recordings. This can help us understand how visitors navigate pages, where they click or scroll and where they may experience difficulties using our website.

Microsoft Clarity uses technologies including cookies and website interaction data. Certain information entered into website fields may be masked or excluded from recordings in accordance with our configuration and Microsoft's privacy features.

Information processed through Microsoft Clarity may be stored outside Australia, including in the United States.

We may also use other analytics providers, including analytics available through Shopify and advertising platforms.

8. Advertising and social media

We may use advertising platforms and integrations, including Meta/Facebook and other digital advertising providers, to advertise Naternal Vitamins and measure the effectiveness of our advertising.

Depending on your consent, applicable law and the technologies enabled on our website, information about your interactions with our website may be shared with these platforms.

This may be used to:

measure advertising performance;
understand whether an advertisement resulted in a visit or purchase;
create advertising audiences;
exclude existing customers from particular campaigns; and
show advertisements that may be more relevant to particular audiences.

Third-party advertising platforms also process information in accordance with their own privacy policies.

9. Reviews and user-generated content

We use Loox to collect and display customer reviews and other user-generated content.

If you submit a review, we or our review provider may collect information such as your name, email address, order or product information, review content, rating and any photographs or videos you choose to submit.

Some information associated with a review, such as your name or an abbreviated version of your name, rating, review and submitted media, may be displayed publicly on our website.

Please do not include sensitive personal or health information in a review that you do not want to be made public.

10. Subscriptions

We use Loop Subscriptions to help provide and manage product subscriptions and recurring purchases.

Where you create or manage a subscription, information associated with your customer account, orders, products, subscription preferences, delivery information and payment arrangements may be processed through our subscription service providers.

This information is used to administer recurring orders, subscription changes, payments, notifications and other subscription-related services.

11. Fulfilment and delivery

We use third-party providers, including Starshipit, shipping carriers and fulfilment providers, to process and deliver orders.

For this purpose, we may provide information necessary to fulfil and deliver an order, such as:

your name;
delivery address;
email address;
telephone number;
order information; and
delivery instructions.

Shipping carriers and fulfilment providers may process this information in accordance with their own privacy practices and applicable laws.

12. Affiliate and referral programs

We may use third-party services, including GOAFFPRO, to operate affiliate, referral or promotional programs.

If you interact with an affiliate link, referral program or related promotion, information such as referral source, transaction information, cookies or other identifiers may be processed to attribute referrals, calculate commissions, prevent fraud and administer the relevant program.

13. Shopify and our service providers

Our online store is powered by Shopify.

Shopify processes certain personal information to provide the technology and services required to operate our online store, including information associated with website visits, accounts, transactions and purchases.

We also use third-party applications and service providers to help operate Naternal Vitamins. Depending on the service being provided, these providers may process personal information on our behalf.

They may include providers of:

eCommerce and website infrastructure;
payment processing;
subscription management;
email and SMS communications;
forms and questionnaires;
product reviews and user-generated content;
website analytics and optimisation;
digital advertising and social media integration;
affiliate and referral management;
shipping, fulfilment and logistics;
search and product discovery;
customer support and messaging;
website development and functionality;
fraud prevention and security;
data reporting and business analytics; and
cloud hosting and IT services.

The third-party applications and providers we use may change as our business evolves.

Where appropriate, we take reasonable steps to ensure service providers handling personal information on our behalf protect that information and use it for authorised purposes.

14. Who we disclose personal information to

We may disclose personal information where reasonably necessary to operate our business, including to:

our employees, contractors and authorised representatives;
Shopify and eCommerce technology providers;
payment processors and financial institutions;
subscription providers;
email and SMS providers;
review platforms;
analytics providers;
advertising and social media platforms;
affiliate and referral platforms;
warehouses and fulfilment providers;
Australia Post, couriers and other delivery providers;
IT, hosting, cloud and cybersecurity providers;
accountants, lawyers, insurers and other professional advisers;
regulators, courts, government agencies or law enforcement where required or authorised by law; and
other parties where you have consented or where disclosure is otherwise permitted by law.

We do not sell your health information.

15. Overseas disclosure and processing

Some of our technology and service providers operate or process information outside Australia.

As a result, personal information may be disclosed to or processed by recipients located overseas, including in the United States, as well as other countries in which our technology, eCommerce, analytics, communications, marketing, subscription and other service providers operate.

The specific countries involved may change as service providers and their infrastructure change.

Where required by Australian privacy law, we take reasonable steps to ensure overseas recipients handle personal information appropriately.

You may contact us at support@naternalvitamins.com.au if you would like further information about overseas disclosures relevant to your personal information.

16. Security

We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include technical, administrative and organisational safeguards and restricting access to information to people who require it for legitimate business purposes.

However, no internet transmission or electronic storage system is completely secure and we cannot guarantee absolute security.

If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with applicable privacy and data breach notification laws.

17. Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy our legal, accounting, regulatory and legitimate business requirements.

Retention periods vary depending on the information involved, why it was collected and applicable legal requirements.

When information is no longer required, we take reasonable steps to securely destroy or de-identify it where required by law.

18. Accessing and correcting your information

You may request access to personal information we hold about you or ask us to correct information you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

We may need to verify your identity before completing your request.

We will respond within a reasonable period and in accordance with applicable privacy laws.

19. Deleting your information

You may contact us to request deletion of personal information we hold about you.

Whether particular information can be deleted will depend on applicable legal and regulatory requirements and whether we have another lawful reason to retain it.

For example, we may need to retain transaction, financial, customer service or other records for legal, accounting, fraud prevention or dispute resolution purposes.

Where information is no longer required or permitted to be retained, we will take reasonable steps to delete or de-identify it as appropriate.

20. Anonymity and pseudonyms

Where lawful and practicable, you may interact with us anonymously or using a pseudonym.

However, certain identifying information will be necessary where required to provide a service, such as processing and delivering an order, managing a subscription or responding to certain requests.

21. Children

Our website and products are primarily intended for adults.

We do not knowingly seek to collect personal information directly from children without appropriate involvement or consent from a parent or guardian where required.

If you believe a child has provided personal information to us in circumstances where they should not have done so, please contact support@naternalvitamins.com.au.

22. Automated technologies and personalisation

We may use technology to automate aspects of our website, marketing and customer experience.

For example, this may include product recommendations, customer segmentation, personalised marketing, fraud detection and determining which communications or offers may be relevant to customers.

These technologies may use information such as browsing activity, purchase history, product interests, marketing interactions and preferences.

We do not intend to use automated decision-making involving personal information to make decisions that significantly affect an individual's rights or interests without appropriate safeguards and disclosures required by applicable law.

If our practices change, we will update this Privacy Policy as required.

23. Business transfers

If Naternal Vitamins or all or part of our business or assets are sold, transferred, merged, reorganised or otherwise subject to a change of ownership or control, personal information may be disclosed or transferred as part of that transaction where permitted by law.

24. Privacy complaints

If you have a question or concern about how we have handled your personal information, please contact us first so that we can investigate.

Naternal Vitamins
The Natal Naturopath Pty Ltd
ABN 62 656 709 698
Email: support@naternalvitamins.com.au

Please provide sufficient information for us to understand and investigate your concern.

We will review your complaint and aim to respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or another applicable privacy regulator.

25. International customers

If you access our website from outside Australia, local privacy and data protection laws may provide additional rights.

Where laws such as the European Union or United Kingdom General Data Protection Regulation apply to our handling of personal information, we will comply with applicable obligations and provide any additional rights required by those laws.

Nothing in this Privacy Policy is intended to limit any privacy or data protection rights that apply to you and cannot lawfully be excluded.

26. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, practices or legal obligations.

The current version will be published on our website and will display the date it was last updated.

Where a change is material, we may take additional reasonable steps to notify affected individuals.

We encourage you to review this Privacy Policy periodically.